Cartier is the French luxury jeweler famous for the Love bracelet and the Juste un Clou collection.
The Love bracelet was designed by Aldo Cipullo for Cartier in New York and introduced in 1969. Its oval form and paired screw motifs made it instantly recognizable, while its fastening system required a dedicated screwdriver. The design turned a personal symbol of commitment into a landmark of modern fine jewelry.
Cipullo also created the nail-inspired bracelet that became Juste un Clou, initially known as the Nail bracelet, in the early 1970s. Cartier later expanded the motif into rings, necklaces, earrings and other pieces. The French name means “just a nail,” reflecting the collection’s transformation of an everyday industrial object into precious jewelry.
A common mix-up is confusing Cartier with Tiffany & Co., Van Cleef & Arpels or Chopard, all major jewelry houses with famous signature designs. Cartier’s other iconic motifs include Trinity, Panthère and Santos, but Love and Juste un Clou point specifically to Cartier.