Which Formula One driver collaborated with Tommy Hilfiger?

Which Formula One driver collaborated with Tommy Hilfiger? The answer is Lewis Hamilton.

Hamilton became a Tommy Hilfiger brand ambassador and creative collaborator in 2018, joining the label’s broader strategy of connecting classic American sportswear with music, sport, and popular culture. Their partnership produced the TOMMYXLEWIS collection, with Hamilton involved in the creative direction and design of several seasonal releases.

The collaboration was not simply a sponsorship in the traditional motorsport sense. Hamilton contributed ideas about clothing, branding, and streetwear, while the company used his public image to link its preppy Americana identity with contemporary Formula One culture. The partnership also reflected Hamilton’s longstanding interest in fashion and design beyond racing.

A common mix-up is to choose Michael Schumacher, Fernando Alonso, or Sebastian Vettel because all are famous Formula One champions. However, Tommy Hilfiger’s documented Formula One brand relationship was with Hamilton, who has raced for McLaren and Mercedes and won multiple world championships.