Jollibee calls its signature crispy fried chicken product Chickenjoy.
Chickenjoy is one of the best-known menu items of Jollibee, the Filipino fast-food company founded in Quezon City in 1978. The product is typically served with gravy and may be paired with rice, reflecting Filipino fast-food preferences.
Jollibee grew from a small ice-cream business into the Philippines’ largest fast-food chain. Its menu combines internationally familiar fast-food formats with flavors and serving styles popular in the Philippines.
Chickenjoy is sometimes confused with fried chicken from Max’s, another Filipino restaurant brand with a famous chicken tradition. The names belong to different companies, and Chickenjoy is specifically associated with Jollibee.