Which fictional 1973 mafia film became a major Tumblr meme in 2022?

The fictional 1973 mafia film that became a major Tumblr meme in 2022 was Goncharov.

Goncharov is not a real movie but a collaborative Internet fiction presented as a lost Martin Scorsese mafia film. The joke grew from a Tumblr image of knockoff boots whose label appeared to describe a nonexistent production. A reblog in 2020 helped establish the premise, while a poster shared in November 2022 made the imagined film spread widely.

Tumblr users collectively invented a cast, plot, relationships, production history, and recurring symbols, often treating the nonexistent movie like a genuine classic. Robert De Niro, Al Pacino, John Cazale, Gene Hackman, and Harvey Keitel were among the imagined cast members. The meme is sometimes confused with Mean Streets, an actual 1973 Scorsese film, or Gomorrah, a real crime film connected to Naples; those works helped inspire comparisons but are not the answer.