Which fast-food chain uses the slogan “Eat Mor Chikin” in its advertising?

Chick-fil-A uses the slogan “Eat Mor Chikin” in its advertising.

The campaign features deliberately misspelled messages written by cows encouraging people to choose chicken instead of beef. The first billboard in the campaign appeared in Atlanta in 1995, and the cows became central characters in Chick-fil-A’s marketing.

The unusual spelling is intentional rather than a typo. It gives the advertisements a distinctive voice and helps separate the campaign from conventional restaurant slogans. The phrase is also commonly written as “Eat Mor Chikin!” with an exclamation mark.

Chick-fil-A is especially associated with a breaded chicken sandwich, waffle fries, and a large American restaurant chain founded by S. Truett Cathy. The advertising slogan identifies the brand, but it is not the name of a specific sandwich or seasoning blend.