Which fast-food chain uses golden arches as its logo?

Which fast-food chain uses golden arches as its logo? The chain is McDonald’s.

The Golden Arches are the instantly recognizable symbol of McDonald’s. They began as physical architectural features on early restaurant buildings, where paired yellow arches helped make the roadside locations visible to passing motorists.

The arches entered McDonald’s branding in 1962. Designer Jim Schindler adapted the architectural shapes into a stylized “M,” turning a building feature into a corporate mark. The familiar modern Golden Arches logo was introduced in 1968 and became closely identified with the company worldwide.

People sometimes describe the symbol simply as a yellow “M,” but its name reflects the arches’ architectural origin. McDonald’s has changed restaurant designs and logo treatments over the decades, yet the Golden Arches have remained one of its most durable visual elements. KFC, Wendy’s, and Burger King use entirely different brand symbols.