Which eyewear brand is named after the island of Maui?

Maui Jim is the eyewear brand named after the Hawaiian island of Maui.

The company began in Hawaii in 1987 as a small sunglasses business selling products on the beach. Its name directly reflects the island where the brand originated and where its early identity developed.

Maui Jim became especially associated with polarized sunglasses and lenses designed to reduce glare and enhance color contrast. The company’s PolarizedPlus2 lens technology became a major part of its marketing and product identity.

Maui Jim is often confused with Hawaiian Tropic because both names evoke Hawaii, but Hawaiian Tropic is primarily known as a suntan and skincare brand. Maui Jim, by contrast, is an eyewear company whose name specifically references Maui.