Which e-commerce company owns the online fashion retailer ASOS?

ASOS plc owns and operates the online fashion retailer ASOS. The company was founded in London in 2000 under the name AsSeenOnScreen, reflecting its original idea of selling products seen on television and in popular culture.

ASOS later shortened its name to ASOS and expanded into fashion aimed primarily at younger shoppers. It sells its own brands as well as products from other fashion labels, using a website and mobile services rather than a large chain of traditional stores.

ASOS is often confused with the similarly European-focused retailer Zalando. They are separate companies, with ASOS headquartered in the United Kingdom and Zalando founded in Germany. The name ASOS is a corporate brand, not an abbreviation for a general e-commerce business model.