Peter Jones was a co-founder of the computer company Phones International Group.
Phones International Group was established by Jones and related to the sale and distribution of mobile phones and telecommunications products. The business formed part of the entrepreneurial career that made him a prominent technology and retail investor before and during his television work.
Jones joined the original UK Dragon's Den panel and became associated with investments in technology, consumer products and growing businesses. His background is broader than the programme alone, covering communications, property, media and retail interests.
The company name can be confusing because the word “Phones” suggests a mobile-network operator. Phones International Group was instead a business involved in mobile-phone commerce and distribution. It should not be confused with a telecommunications network such as Vodafone or O2.