Sara Davies founded the crafting business Crafter's Companion.
Davies created Crafter's Companion in 2005 while she was a student at the University of York. The company began after she developed a tool for making envelopes with an envelope board. It grew into a craft-products business selling tools, materials and equipment to customers in Britain and internationally.
She joined Dragons' Den as an investor in 2019, bringing direct experience of building a product company from an early-stage idea. That makes her role distinctive: Davies was both a successful entrepreneur before joining the panel and a Dragon evaluating other founders' businesses.
Crafter's Companion is not the same as a generic craft shop or a television craft programme. Its name identifies the company Davies founded, while her television role concerns investment decisions. The business's origin in a practical product developed for card-making and paper crafts is often highlighted as an example of solving a specific customer problem.