Sara Davies became known for founding the stationery company Crafter's Companion.
Sara Davies is a British entrepreneur who established Crafter's Companion in 2005. The company began with a product designed to help crafters make envelopes and developed into a business selling papercraft, stationery and related equipment.
Davies joined the Dragon's Den panel in 2019. Her expertise differs from that of Dragons whose careers were built mainly in property, fashion or large-scale retail: she is closely associated with product development, home shopping and the craft market.
The company name can cause confusion because Crafter's Companion sounds like a general hobby publication rather than a commercial business. It is a retail and product brand founded by Davies. Her Dragon's Den appointment also made her one of the programme's prominent women investors in its later panel history.