Which Dragon's Den investor became known for building the retail business La Senza?

Theo Paphitis became known for building the retail business La Senza.

Paphitis is a British-Cypriot entrepreneur whose business career included retail, lingerie and stationery. He acquired and developed La Senza, helping turn the brand into a prominent high-street lingerie retailer in the United Kingdom and beyond.

He later became one of the better-known investors on Dragon's Den. His retail experience was especially relevant when entrepreneurs pitched consumer products, shops and brands, although every investment decision still depended on the specific proposal.

La Senza is sometimes confused with other lingerie retailers because several large brands expanded internationally during the same period. In the British business-and-television context, however, the brand is strongly linked with Theo Paphitis, who used his retail expertise both in business and on the panel.