Moonpig is the Dragon's Den business that makes the greeting-card brand Moonpig.
The personalised-greeting-card company appeared on Dragon's Den in 2000, before the BBC's British television series had launched. Founder Nick Jenkins later became a dragon, creating a notable connection between the programme and the company associated with his entrepreneurial career.
Moonpig allows customers to personalise cards with names, photographs and messages before ordering online. The company later expanded beyond its original card service into gifts and flowers, becoming a major online retailer.
A common mix-up is to treat Moonpig as a product brand created inside the BBC show itself. The company predates the UK television programme, and its founder's later role as an investor is the reason Moonpig is strongly linked with Dragon's Den history.