Which Dragon joined the British show Dragons' Den in its seventeenth series?

Sara Davies joined the British show Dragons' Den in its seventeenth series.

Davies became an investor after building Crafter's Companion, a craft-products company she founded while studying at university. The business began with a tool designed to help people make envelopes and expanded into a wider range of papercraft and craft products.

Her arrival added a Dragon with direct experience of developing a product-led company from an early idea into an international business. On the programme, she has often shown particular interest in consumer products, retail presentation and entrepreneurs who understand their customers.

The numbering of Dragons' Den series can cause confusion because a series number is not always the same as a calendar year. Davies's appointment is specifically associated with series 17, rather than with the show's original 2005 line-up. She also became known publicly through her work as an entrepreneur before joining the television panel.