Peter Jones has been a continuous investor on the British Dragons' Den panel since the programme began.
Jones was part of the original five-Dragon panel when the BBC series launched in 2005. The other founding investors were Duncan Bannatyne, Rachel Elnaugh, Theo Paphitis and Doug Richard, but each of those original colleagues eventually left the regular line-up.
Jones is a British entrepreneur and businessman whose interests have included technology, media, retail and property. On the programme, he is associated with asking detailed questions about sales, margins, ownership percentages and the route to growth.
A common mistake is to describe Jones simply as the longest-serving Dragon while overlooking the stronger distinction: he is the original investor who has remained continuously involved in the main British series. The cast has otherwise changed substantially across its many series.