Which designer created the fragrance Shalimar, launched by Guerlain in 1925?

Jacques Guerlain created Shalimar, the Guerlain fragrance launched publicly in 1925.

The fragrance’s history has two important dates. Jacques Guerlain created the composition in 1921, reportedly while experimenting with ethylvanillin and Jicky, an earlier Guerlain perfume. A naming dispute temporarily forced the fragrance to be marketed as “No. 90,” but the name Shalimar was restored after the dispute was settled.

Shalimar made its formal public debut in 1925 at the International Exhibition of Modern Decorative and Industrial Arts in Paris. Jacques Guerlain drew inspiration from the Shalimar Gardens associated with the Mughal emperor Shah Jahan and his wife, Mumtaz Mahal. The perfume became a landmark of the rich, vanilla-centered style later called an oriental fragrance.

The bottle was designed by Raymond Guerlain and produced by Baccarat, while Jacques Guerlain was the perfumer responsible for the fragrance itself. Ernest Beaux, François Coty, and Jean Patou were important figures in perfume history, but none created Shalimar.