Which singer launched Fenty Beauty in 2017?

Rihanna launched Fenty Beauty in 2017.

The cosmetics brand debuted on September 8, 2017, through a partnership between Rihanna and LVMH’s Kendo division. Its launch attracted unusual attention because the initial Pro Filt’r foundation range offered 40 shades, including many deeper tones that had often been neglected by prestige makeup brands.

Fenty Beauty was Rihanna’s first solo cosmetics brand, following earlier collaborations with MAC Cosmetics and fragrance releases. The company’s name comes from Rihanna’s surname, Robyn Rihanna Fenty. The brand’s inclusive shade strategy quickly influenced competitors and became a major part of its identity.

A common mix-up is confusing Fenty Beauty with later celebrity makeup brands such as Lady Gaga’s Haus Labs or Ariana Grande’s R.E.M. Beauty. Rihanna’s music career made her the public face and founder associated with Fenty Beauty, while LVMH supplied major corporate and production support.