Which corporation commissioned Georgia O'Keeffe to paint Hawaiian subjects in 1939?

The story behind the answer

The Hawaiian Pineapple Company commissioned Georgia O'Keeffe to paint Hawaiian subjects in 1939.

The company, later known as the Dole Food Company, invited O'Keeffe to Hawaii for an advertising commission. She traveled there in 1939 and stayed for about nine weeks, producing paintings of tropical plants, flowers, and landscapes. The assignment connected fine-art modernism with commercial promotion, a combination that was not unusual in American visual culture.

O'Keeffe made approximately twenty paintings during the trip. Although pineapple was central to the company's business, she initially painted many other subjects. She completed a pineapple painting after the company requested one, and the resulting work became part of the commission's story.

The trip did not permanently redirect her career. O'Keeffe returned to the mainland and continued developing the subjects associated with her work, especially flowers, bones, and the New Mexico landscape. The corporate name is important because the 1939 commission occurred before the company adopted the later Dole branding commonly recognized today.

Source: Wikipedia · fact-checked Oct. 2026

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