7-Eleven partnered with Psyonix for Slurpee-themed Rocket League cosmetics in 2022. The promotion connected the convenience-store chain’s signature frozen drink with in-game items and a broader Rocket League esports campaign.
The collaboration included Slurpee-inspired customization items, while participating 7-Eleven stores promoted Rocket League-themed products and offers. The partnership also gave 7-Eleven naming rights to the 7-Eleven Slurpee Cup, a North American regional Rocket League event held in May 2022.
The other choices are recognizable convenience-store brands, which makes them plausible distractors, but they were not the chain named in this Rocket League promotion. The partnership also went beyond digital cosmetics: promotional cups, loyalty-program activity, and a sweepstakes helped tie the game to the retail brand.