Which company owns the Red Bull energy-drink brand?

Red Bull GmbH owns the Red Bull energy-drink brand.

Red Bull GmbH is an Austrian company founded in 1984 by Dietrich Mateschitz and Chaleo Yoovidhya. Its signature energy drink was launched in Austria in 1987, adapted from an existing Thai beverage concept and marketed with the slogan “Red Bull gives you wings.”

The company’s business is unusually associated with sports and media as well as beverages. Red Bull has sponsored or owned teams and events in Formula One, football, cycling, and extreme sports. Red Bull Racing became a prominent Formula One team, while the company also developed media operations around its athletic properties.

Red Bull is sometimes confused with Monster Beverage, another major energy-drink company. Monster is a separate publicly traded business. Red Bull GmbH is privately held, so its brand can be globally famous without the company itself appearing as a standard listed-company market-cap ranking entry.