Which company owns the 'Mountain Dew' brand?

PepsiCo owns the Mountain Dew brand. The company acquired Mountain Dew in August 1964 when Pepsi-Cola purchased the Tip Corporation of Marion, Virginia, which held the brand and production rights.

Mountain Dew began earlier as a regional drink. Tennessee bottlers Barney and Ally Hartman created the original formula in 1940, and the name was trademarked in 1948. The drink was later reformulated into a citrus-lemonade style in 1958 by Bill Bridgforth, and Tip Corporation launched that version commercially in 1961.

The Pepsi acquisition expanded Mountain Dew from a regional soda into a national brand in the United States and Canada. PepsiCo remains the owner, while local Pepsi bottlers and other licensed partners may manufacture or distribute particular products in different markets.

A common mix-up is confusing ownership with the drink's original creators or bottlers. PepsiCo did not invent Mountain Dew; it acquired the established brand and built it into one of its best-known soft-drink lines, alongside numerous flavor variations such as Code Red.