Baidu operates the search engine Baidu and is often called China’s Google.
Baidu was founded by Robin Li and Eric Xu in 2000 and is headquartered in Beijing. Its core search engine became one of China’s most widely used internet services, generating revenue mainly through online advertising and related marketing products.
The company has expanded beyond search into artificial intelligence, cloud computing, online video, maps, autonomous driving, and conversational AI. Its Apollo project is a major open-source autonomous-driving platform, while its ERNIE family includes large language models and other AI systems.
Baidu has appeared among the largest Chinese technology companies by market capitalization, although its ranking changes with share prices and investor sentiment. Comparisons with Google are useful for describing its search role, but the two companies operate in different regulatory, language, and competitive environments.