Which company manufactures the Xbox gaming console?

Microsoft manufactures the Xbox gaming console brand. The original Xbox launched in North America on November 15, 2001, introducing Microsoft as a major competitor in the home-console market alongside Sony, Nintendo, and Sega.

Microsoft developed and marketed the Xbox, while production of individual console models has commonly been handled by manufacturing partners. For example, the original Xbox was manufactured by Flextronics and Wistron. This distinction can cause confusion, but Microsoft remains the company behind the Xbox product line and its hardware platform.

The Xbox family expanded with the Xbox 360 in 2005, the Xbox One in 2013, and the Xbox Series X and Series S in 2020. Xbox is now broader than a single console: it includes the Xbox network, Xbox Game Pass, cloud gaming, accessories, and published games. A common mix-up is choosing Sony or Nintendo because they manufacture rival consoles; Sega was also a major competitor before leaving the hardware-console business.