Which company manufactures Barbie?

The story behind the answer

Mattel manufactures Barbie.

Barbie is a fashion-doll franchise created by Ruth Handler and produced by Mattel, the American toy and entertainment company she co-founded with Elliot Handler and Harold “Matt” Matson. Mattel introduced Barbie in 1959, and the doll became the company’s signature brand.

Mattel’s strategy extended beyond selling a single doll. Barbie was accompanied by clothing, accessories, furniture, vehicles, and later playsets, books, video games, television programs, and films. The interchangeable wardrobe helped make fashion and role-play central to the brand, while repeated new versions kept the line active for successive generations.

A frequent mix-up is confusing Barbie’s creator with her manufacturer. Ruth Handler is credited with inventing or creating the doll, but Mattel was the company that developed, produced, marketed, and distributed it. Fisher-Price is also a Mattel-owned brand, but it is not the separate company answer to this question; Lego and Hasbro are unrelated manufacturers. Mattel continues to own and operate the Barbie brand.

Source: Wikipedia · fact-checked Sept. 2026

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