What was the best-selling Barbie doll of all time?

The best-selling Barbie doll of all time was Totally Hair Barbie.

Mattel released Totally Hair Barbie in 1992, designing her around an unusually long mane that reached to the doll’s toes. More than 10 million dolls were sold worldwide, making the release the best-selling Barbie doll in Mattel’s history. The product’s appeal centered on hair play: children could brush, braid, accessorize, and restyle the doll’s hair.

Designer Carol Spencer created the doll, which was sold in several versions. The range included blonde, brunette, and African American Barbies, as well as related characters such as Totally Hair Ken, Skipper, Courtney, and Whitney. The brunette version was notable because it marked the first brunette Barbie produced in about 20 years.

Totally Hair Barbie is sometimes confused with other major sellers such as Malibu Barbie or Superstar Barbie, both important releases but not the sales-record holder identified by Mattel. The original doll’s hair used Kanekalon fiber; a 2017 25th-anniversary reproduction switched to Saran after Kanekalon production ended.