LVMH is the parent company of the fashion brand Louis Vuitton.
Louis Vuitton is the best-known name in LVMH’s fashion and leather-goods division. The brand began in 1854, when Louis Vuitton established a trunk-making business in Paris, long before the modern LVMH group existed.
LVMH was created in 1987 through the merger of Louis Vuitton with Moët Hennessy. The group later assembled a broad portfolio of luxury brands, allowing it to operate across fashion, jewelry, watches, perfumes, cosmetics, wines, spirits, and retail.
A frequent mistake is treating LVMH and Louis Vuitton as interchangeable names. Louis Vuitton is one brand; LVMH is the publicly traded parent group that owns and manages many brands, including Christian Dior, Bulgari, and Tiffany & Co.