Which company introduced the fragrance CK One in 1994?

Calvin Klein introduced the fragrance CK One in 1994. The scent became a landmark in modern perfume marketing because it was promoted as a unisex fragrance designed for both women and men.

CK One was created during a period when fragrance advertising often separated products sharply by gender. Its clean citrus-and-green-tea character, simple bottle, and minimalist branding helped present perfume as casual, modern, and shareable. The campaign’s diverse, youth-focused imagery became nearly as influential as the fragrance itself.

The perfume was developed for Calvin Klein by perfumers Alberto Morillas and Harry Fremont. Its launch helped establish the idea that a single fragrance could be marketed across gender lines rather than assigned exclusively to one category. CK One is often confused with the fashion company’s other fragrances, but the product’s name and launch belong specifically to Calvin Klein’s fragrance brand.