Which company did original Dragons' Den investor Rachel Elnaugh found?

Rachel Elnaugh founded Red Letter Days, the experience-gift company associated with her before and during her time on Dragons' Den.

Red Letter Days sold vouchers and packages for activities and memorable experiences rather than ordinary physical presents. The business became a notable British retail brand and established Elnaugh's reputation as an entrepreneur before she joined the original Dragons' Den panel.

Elnaugh appeared in the first series of the BBC programme, which began in 2005. Her presence on the panel sometimes leads people to focus only on her television role, but her earlier business career was the basis for her credibility as an investor.

Red Letter Days has also been discussed in connection with financial difficulties and a later sale of the brand. That later history should not be confused with the company’s original founder, who was Rachel Elnaugh.