Steven Bartlett was known for co-founding the marketing agency Social Chain before joining the British TV show Dragon's Den.
Bartlett co-founded Social Chain with Dominic McGregor in 2014. The agency specialised in social-media marketing and grew through campaigns designed for online audiences, giving Bartlett a profile rooted in digital business rather than traditional manufacturing, retail or finance.
He joined Dragon's Den in 2022 and became one of the youngest investors in the programme's history. Bartlett is sometimes confused with Nick Jenkins because both are associated with internet businesses, but their companies are different: Jenkins founded Moonpig, while Bartlett co-founded Social Chain. Bartlett also became known for presenting the podcast The Diary of a CEO.