Apple developed the iPhone, iPad, and Macintosh computer.
The Macintosh launched in 1984 and helped popularize a graphical user interface controlled with a mouse. Apple introduced the iPod in 2001, the iPhone in 2007, and the iPad in 2010, creating product categories that reshaped music players, smartphones, and tablets.
Apple designs much of the hardware, operating systems, and services that connect these products. This integrated approach differs from the model used by companies that mainly license software or sell components. The iPhone remains Apple’s best-known product and a major contributor to revenue, while services such as the App Store, Apple Music, and iCloud provide recurring income. The combination of devices, software, and services has supported Apple’s position among the world’s highest-value companies.