King developed and publishes Candy Crush Saga.
King, originally known as King.com, built Candy Crush Saga from its earlier browser-based Candy Crush game and released the Facebook version in April 2012. The company combined tile-matching gameplay with a “Saga” map of discrete levels, a format previously used in its successful Bubble Witch Saga.
King is often confused with Zynga because both companies became major Facebook game publishers during the same period. Rovio is associated with Angry Birds, while Electronic Arts owns and publishes franchises such as The Sims and FIFA. Candy Crush Saga belongs to King’s own portfolio rather than to any of those companies.
King’s success with Candy Crush helped it expand into mobile gaming. The iOS and Android versions arrived in 2012 and synchronized progress with Facebook, making it possible for players to continue the same game across platforms. Activision Blizzard later acquired King in 2016, but King remained the developer and publisher brand behind Candy Crush Saga.