Which company created the shopping app Wish, founded in 2010?

ContextLogic created Wish, the mobile-focused shopping platform founded in 2010.

Wish was started by Peter Szulczewski and Danny Zhang. The company initially developed a personalized advertising and product-discovery service before evolving into a marketplace where merchants could offer low-priced goods to consumers. Its mobile interface used recommendation algorithms to present products in a visually driven feed.

Wish became known for connecting shoppers with merchants, especially manufacturers and sellers in China. That model could offer very low prices, although delivery times, product quality, and listing accuracy varied. ContextLogic was the corporate name behind the platform, while Wish was the consumer-facing brand.

The company went public on Nasdaq in 2020 under the ticker WISH. Wish is therefore not the same company as Shopify, which provides commerce software for merchants, or Sea Limited, which operates Shopee in several markets.