Salesforce is the company that created the Salesforce CRM platform and was founded in San Francisco in 1999.
Salesforce was founded by Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez. It popularized the idea of delivering business software through the internet rather than requiring each customer to install and maintain it on local servers.
Its main products help organizations manage sales leads, customer service, marketing, commerce, analytics, and collaboration. The company’s cloud subscription model became a major example of software as a service, or SaaS.
Salesforce has expanded through acquisitions, including Slack in 2021 and Tableau in 2019. It is not the same company as ServiceNow, another large cloud-software provider whose products focus heavily on digital workflows and IT service management.