Which company commissioned Georgia O'Keeffe to paint flowers after inviting her to Hawaii?

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The Hawaiian Pineapple Company commissioned Georgia O'Keeffe to paint flowers after inviting her to Hawaii.

The company, now associated with the Dole brand, invited O'Keeffe to Hawaii in 1939 to create images for an advertising campaign. During the visit, she painted tropical plants, flowers, and landscapes over several months.

Although the commission centered on pineapple imagery, O'Keeffe’s Hawaii paintings included subjects such as banana flowers, papaya trees, and waterfalls. The trip expanded her visual experience beyond the New Mexico landscapes with which she was increasingly associated.

The company name is important because the commission predates the modern corporate identity most people recognize. O'Keeffe later painted a pineapple for the project after initially finding the offered fruit insufficiently inspiring.

Source: Wikipedia · fact-checked Oct. 2026

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