Which company acquired Reebok in 2006?

Adidas acquired Reebok in a deal completed in 2006.

Adidas, the German sportswear company, agreed to acquire Reebok in August 2005 in a transaction valued at approximately $3.8 billion. The deal was completed in early 2006, which explains why 2006 is commonly associated with the acquisition. Reebok became a subsidiary, while the two brands generally continued operating under separate names.

The acquisition was intended to strengthen Adidas’s position in North America and create a larger challenger to Nike. Reebok brought substantial visibility in fitness, basketball, football, and lifestyle footwear, while Adidas contributed its global scale and strong European presence.

The companies did not permanently remain together. Adidas announced plans to divest Reebok in 2021, and Authentic Brands Group ultimately acquired the brand. Thus, Adidas is the canonical answer to the quiz question, even though the agreement was announced in 2005 and finalized in 2006.