McDonald’s launched the McCafé coffeehouse brand in Australia in 1993.
The first McCafé opened in Melbourne, Australia, in 1993. The concept was developed to give McDonald’s restaurants a more specialized coffee offer, with café-style drinks and a distinct branded presentation.
McCafé expanded internationally and became an important part of McDonald’s beverage identity. Its menu and appearance vary by market, but the brand generally focuses on espresso-based drinks, brewed coffee, and related bakery products.
McCafé is sometimes mistaken for a product name used only on packaging. It is a sub-brand and restaurant concept, with its own logo and visual treatment. Its Australian origin also makes it distinct from later coffee initiatives launched in other countries.