Which Coca-Cola slogan, introduced in 1929, used the phrase “The Pause That Refreshes”?

“The Pause That Refreshes” was introduced as a Coca-Cola slogan in 1929.

The phrase connected Coca-Cola with a brief, pleasant break and became one of the company's most influential early advertising lines. It appeared in print advertising and other promotional materials during a period when Coca-Cola was building a national identity through consistent messaging.

Later Coca-Cola campaigns used different lines, including “It's the Real Thing,” “Have a Coke and a Smile,” and “Open Happiness.” Those slogans belong to other eras, so they should not be substituted for the 1929 phrase.

The slogan also reflects how soft-drink advertising changed over time. Early messages often emphasized refreshment and everyday occasions, while later campaigns increasingly used music, celebrities, global events, and emotional themes. The wording itself remains strongly associated with classic Coca-Cola advertising.