Coca-Cola Life introduced a green label to signal its stevia-sweetened recipe in 2013.
Coca-Cola Life was developed as a lower-calorie Coca-Cola variant sweetened with a combination of sugar and stevia extract. Its packaging used a prominent green color, distinguishing it from the red branding associated with standard Coca-Cola and the silver or black treatments used by other variants.
The product first launched in Argentina and Chile in 2013 before expanding to additional markets. Coca-Cola positioned it toward consumers seeking fewer calories while retaining a taste closer to classic Coca-Cola than some no-sugar products.
The green packaging is sometimes confused with the color used for unrelated Coca-Cola seasonal or regional designs. Coca-Cola Life was specifically a product identity built around stevia, reduced calories, and the green label.