World of Coca-Cola opened in Atlanta in 1990 as a visitor attraction dedicated to Coca-Cola’s history and brand. It presented company artifacts, advertising, memorabilia, and information about the beverage’s global development.
The original attraction was located near Underground Atlanta. A later World of Coca-Cola facility opened in downtown Atlanta in 2007, near Centennial Olympic Park and the Georgia Aquarium. The newer site expanded the visitor experience with exhibits about the bottling process, Coca-Cola advertising, and the company’s secret formula mythology.
World of Coca-Cola is not the same as the Coca-Cola Store, which sells branded merchandise, or the company’s corporate headquarters. The attraction’s name refers to a museum-style experience rather than a single Coca-Cola product. Its Atlanta location reflects the company’s connection with the city where Coca-Cola was created in 1886.