Which Coca-Cola mascot, introduced in 1922, became famous as a polar bear?

The Coca-Cola polar bear became a famous mascot after appearing in Coca-Cola advertising in 1922.

A polar bear first appeared in a Coca-Cola advertisement in France in 1922. The character later became especially prominent in global campaigns beginning in the 1990s, when animated polar bears were shown sharing Coca-Cola in snowy landscapes and watching the northern lights.

The mascot helped associate Coca-Cola with family-friendly winter imagery and became one of the company’s best-known advertising characters. The bears are fictional brand characters rather than a claim that Coca-Cola is connected to the animal’s natural habitat.

The polar bear is sometimes confused with Coca-Cola’s Santa Claus imagery, another major seasonal association. Santa became strongly linked with Coca-Cola advertising during the twentieth century, while the polar bear’s earliest documented appearance was in France in 1922.