Which Coca-Cola logo element, introduced in 1969, is also called the Dynamic Ribbon?

The white wave introduced in 1969 is the Coca-Cola logo element also called the Dynamic Ribbon.

The wave appeared beneath or alongside the Spencerian Coca-Cola script as part of a major visual identity update. Its flowing shape suggested movement and linked the logo’s lettering with the red field commonly used in Coca-Cola packaging and advertising.

The element is sometimes described simply as the “wave,” while Coca-Cola’s design terminology calls it the Dynamic Ribbon. That distinction matters because the script lettering and the ribbon are separate parts of the logo system.

The Dynamic Ribbon became highly flexible in later branding. It appeared in signs, cans, bottles, advertisements, and promotional graphics, helping Coca-Cola maintain recognition even when the full wordmark was not displayed prominently.