The Dynamic Ribbon was the white wave design that appeared across Coca-Cola cans and bottles during the 1970s.
The graphic became a key part of Coca-Cola’s visual system after the company introduced a simplified red-and-white identity. Its sweeping shape could wrap around cylindrical packages and create continuity between bottles, cans, signs, and advertisements.
The Dynamic Ribbon is sometimes confused with the red disc, another important Coca-Cola advertising symbol. The red disc was a circular badge used prominently in earlier twentieth-century advertising, while the Dynamic Ribbon is the flowing white wave associated with the later logo system.
Although the ribbon changed in proportion and styling over time, it remained recognizable because it worked with the Coca-Cola script wordmark and red background. This adaptability helped the brand maintain visual consistency as packaging formats evolved.