Which Coca-Cola campaign used the 2016 slogan “Taste the Feeling”?

“Taste the Feeling” was the Coca-Cola campaign using that slogan in 2016.

The campaign presented Coca-Cola as part of ordinary emotional moments, including friendship, music, romance, and shared experiences. It was designed as a global platform that could work across different markets while allowing local executions and stories.

The campaign followed “Open Happiness,” which had been a major Coca-Cola platform since 2009. “Taste the Feeling” brought the product itself more directly into the message by pairing emotional scenes with the sensory act of drinking Coca-Cola.

The slogan should not be confused with “Always Coca-Cola,” a 1990s campaign, or “The Coke Side of Life,” a 2000s campaign. Coca-Cola has reused familiar themes across eras, but the wording and launch dates distinguish these platforms.