“Share a Coke” was the Coca-Cola campaign that printed people’s names on bottles and cans.
The campaign replaced the usual Coca-Cola branding on selected packages with popular first names and encouraged consumers to find a name belonging to a friend or family member. The personalization made an ordinary packaged drink feel like a gift or social message.
The idea began in Australia in 2011 and was later adapted for other countries with locally relevant names, languages, and packaging. Coca-Cola also expanded the concept beyond names to include terms of affection and other social expressions in some markets.
The campaign is sometimes confused with “Share a Coke and a Song,” a later variation involving music. The core “Share a Coke” idea is the personalized name printed directly on the package.