Share a Coke was the Coca-Cola campaign that placed people’s names on bottles and launched in Australia in 2011.
The campaign replaced or supplemented the Coca-Cola logo on selected packages with popular personal names. Customers were encouraged to find bottles bearing their own names, buy one for a friend, or share photographs and messages through social media.
Its first major launch in Australia became a model for later versions around the world. The names and packaging varied by country, allowing the campaign to reflect local languages and naming customs rather than using one global list.
Share a Coke is sometimes confused with Coca-Cola’s broader advertising slogans, such as “Open Happiness” or “Taste the Feeling.” Those are campaign platforms, while Share a Coke is specifically associated with personalized packaging and social sharing.