Which Coca-Cola campaign introduced the slogan “Open Happiness” in 2009?

The Open Happiness campaign introduced Coca-Cola’s “Open Happiness” slogan in 2009.

Coca-Cola launched the campaign internationally as a platform built around refreshment, optimism, and sharing. Its advertisements commonly showed people opening a Coca-Cola and passing the experience to others, connecting the physical act of opening a package with an emotional promise.

The campaign followed several years of global brand work and used television, digital media, packaging, music, and public events. It was designed as a worldwide platform rather than a single local advertisement, although executions varied by market.

“Open Happiness” is often confused with “Taste the Feeling,” which became a major Coca-Cola campaign in 2016. It is also distinct from “Share a Coke,” a personalization initiative associated with names printed on packaging. The campaigns shared an emphasis on social connection but had different titles and dates.