Which Coca-Cola campaign introduced the slogan “Have a Coke and a Smile” in 1979?

“Have a Coke and a Smile” was the Coca-Cola campaign slogan introduced in 1979.

The line presented Coca-Cola as a friendly social gesture and connected the act of drinking with warmth, optimism, and human interaction. It appeared in advertising during the late 1970s, when Coca-Cola was emphasizing emotional associations and shared experiences in addition to taste and refreshment.

The campaign followed the global success of “I’d Like to Buy the World a Coke,” which began in 1971, but it had a different emphasis. Rather than presenting a worldwide singalong, “Have a Coke and a Smile” used a direct invitation and a positive facial expression to make the brand feel personal.

The phrase is sometimes confused with “Make It Real,” a later Coca-Cola slogan, or with “Coke Adds Life,” which was used during the 1970s. Its defining wording is the explicit invitation to have a Coke and a smile.