Which Coca-Cola advertising slogan, introduced in 1929, described the drink as a refreshing break?

“The Pause That Refreshes” was the Coca-Cola advertising slogan introduced in 1929.

The line framed drinking Coca-Cola as a brief, pleasant interruption in a busy day. It linked the beverage with relaxation and everyday routine rather than presenting it only as a thirst quencher.

The slogan became one of Coca-Cola’s most enduring marketing themes and was used extensively for decades. Its success helped establish the idea that a branded drink could represent a small emotional experience as well as a product.

The date can be confused with later campaigns that reused the same “pause” idea. Coca-Cola introduced the slogan in 1929, while later advertising continued to adapt it in different visual and cultural settings.