Which Christmas song did Billboard compare to Taylor Swift’s recurring August streaming success for “august”?

Billboard compared Taylor Swift’s recurring August streaming success for “august” with Mariah Carey’s “All I Want for Christmas Is You.”

The comparison describes a seasonal streaming pattern. Carey’s Christmas song reliably returns to the charts during the holiday season, while Swift’s “august” receives a predictable boost as the calendar reaches August. Both songs have titles or themes that give listeners an annual reason to replay them.

“august” was released in 2020 as part of Folklore, but its popularity did not remain limited to the original album cycle. Its streams rose again during later Augusts, helping establish the song as an unofficial seasonal tradition among Swift fans.

The comparison does not mean the two songs share a genre or subject. “All I Want for Christmas Is You” is a holiday pop standard, whereas “august” is a reflective, fictional summer-romance song. The similarity is their recurring calendar-based listening behavior.