Which chocolate company developed the first commercially marketed ruby chocolate?

Barry Callebaut developed the first commercially marketed ruby chocolate.

The Belgian-Swiss cocoa and chocolate company announced ruby chocolate in 2017, presenting it as a new chocolate category with a natural pink colour and a fruity, slightly sour taste. The product was made using selected cacao beans and a proprietary processing approach.

Ruby chocolate attracted attention because its appearance did not come from the familiar brown colour of dark or milk chocolate. It also differed from white chocolate, which is pale because it contains cocoa butter but no cocoa solids.

The term “ruby” refers to the product’s colour rather than to a gemstone ingredient. Its final shade can vary, and commercial products may combine ruby chocolate with fillings, fruit or other flavourings.